Social media marketing may be very much like, and entirely unlike, any marketing strategy you’ve contemplated. In the “very much like” category, you’d never think of trying any type of marketing plan without making an effort to understand what it’s about and what you want to get from it. What are your goals? Once you’re clear about what you want, it’ll be easier for you to use social media to your greatest advantage.

When you are ready to begin your social media venture, but before you start, it will be highly important for you to make certain that you “own your name” on all the social media outlets, which is to say, make sure that your name or your clinic’s name is procurable so that you can use the identical same name on all of the social channels you desire to use. When you’re ready, there’s a service, which is absolutely free, that can help you with your search. Knowem.com is the who to go to. This service will find out where your name is and/or if it’s attainable or not on a large number of social media sites.

When you have “locked up” all of your social media accounts, the next step is to make a decision as to where you ought to be active. Starting with only a small number of social media sites is preferable because, let’s face it, you have a clinic to run and patients to see. You won’t want to get active in too many social media sites. So, how do you choose the best sites for you? The big ones (where most of the action is) are facebook, twitter, linkedin, and Youtube.


What successful social media activity will do for you is build a genuine presence in your community. What you should never do “sell” on your social media sites, that means don’t sell your chiropractic services, don’t sell products, don’t sell anything! The objective of social media is for you to go out and network with the community. By all means, inform them about what you do, but do it by participating in the conversation. Social media works the same way as social networking offline. It is important to be clear on this point, people on social media do not want to be sold to! Social media sites are very much like a neighborhood backyard barbecue. People are standing around talking about who they are and what they do, and then a person asks you what you do. Or, perhaps you begin the conversation by (just) stating, “Hello, I’m Dr. ____. The same dynamics apply with social media. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!

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